Because Toby said so.
Since we are talking about the NFL, the Super Bowl and the fact that the game will be played in Cowboys' Stadium, I want to remind you of a man who was a Heisman Trophy Winner and a Super Bowl Champion. This man took the Dallas Cowboys to five Super Bowls, winning two of them and was inducted to the Pro Football Hall of Fame in 1985. Ladies and gentlemen, from the United States Naval Academy, Number 12, Roger "The Dodger" Staubach! In spite of the fact that I grew up in a suburb of Dallas, I have never been a Cowboys fan, but I have long-admired the excellence they took to field of play. I can think of no one that better epitomizes commitment to excellence and the drive and determination that it takes to be a Champion than Roger Staubach. Want to know what makes a winner? Staubach led his team to 23 game-winning drives (15 comebacks) in the fourth quarter, with 17 of these coming in the last two minutes.(from Wikipedia) That is what makes a winner. Winners make plays in the Big Game that will forever live in the minds of fans and players. Plays so miraculous that they are labeled with Holy names. Hail Mary, anyone? All the accolades and awards staubach won during his football career are mere knick knacks when compared to praise like this: ""Roger Staubach might be the best combination of a passer, an athlete and a leader ever to play in the NFL".The source of that quote? A man who should know about such things. Thomas Wade Landry. Who could argue with that?